Social Media and Digital Marketing

Course Overview

The Level 3 Digital and Social Media qualification allows candidates to learn, develop and practice the skills required for employment and/or career progression in Online Marketing and Digital Communications.

Effective use of Social Media is now an established marketing tool, and helps businesses successfully develop their profile and increase consumer engagement. This qualification will help the learner understand the impact of social media on business and upskill them in using techniques and tools including collaborative technologies, CRM, Website Software, Optimisation and Reporting. 

Added April 2019

Entry Requirements

This qualification is ideal for those working in Digital Technologies, Communications or Marketing, and supports learners entering this sector for the first time or those looking to upskill and develop their knowledge of social media for business purposes.

Course Delivery

Mandatory Units:

  • Principles of Social Media within a Business
  • Principles of Keywords and Optimisation
  • Social Networking Management for a Business
  • Using Collaborative Technologies
  • Optional Units:
    - Use Digital and Social Media in Marketing Campaigns
    - Imaging Software
    - Video Software
    - Web Fundamentals
    - Spreadsheet Software
    - Content Management System Website Creation
    - Web Development Analysis and Report Data
    - Creating and Optimising Contents for the Web
    - Principles of Mobile Social Media for Business
    - Principles of Social Media Advertising and Promotion
    - Understanding Customer Relationship Management for Business
    - Communicating Using Digital Marketing/Sales Channels
    - Website Software

The learner will be allocated a dedicated tutor/assessor who will work closely with both learner and employer to ensure the level and units selected are most suited to their individual role and organisational priorities. The Tutor/Assessor will visit the learner every 4-6 weeks in their workplace to assess progress and also set objectives for the next period.  The learner will be assigned project work specific to their elected units, as well as be expected to gather evidence from their day to day role to demonstrate application of their new skills.  They may be expected to attend seminars/workshops in addition to work based learning which will focus on the knowledge element of the qualification and support in developing understanding, skill and experience in this area.

In order to successfully complete the qualification learners will undertake a project relevant to their individual role and learning environment. They will acquire the knowledge, tools and techniques associated with each unit that they will then implement in their current work environment.  The project work assigned and evidence gathered will be reviewed during the regular 1-2-1 meetings with tutors/assessors and used for assessment purposes.  Gower College Swansea utilises Smart Assessor which is an online Apprenticeship management tool enabling provider, learner and employer to effectively track learner progress. 

Progression Opportunities

On completion of this Level 3 qualification, the learner will have the option to progress on to a higher level qualification in the relevant field.

Additional Information

On completion of the Level 3 diploma in Social Media and Digital Marketing, the learner will have the option to gain a Microsoft recognised professional certificate.

The qualification is delivered by tutors/assessors who have exceptional experience in both practical application of Social Media and Digital Marketing methodology and in delivering tailored support to each individual learner. 

This course is fully funded (for eligible candidates). For more information contact 01792 284400 or email

Course deliverable in Welsh: