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Social Media Marketing for a Small Business

10 weeks


Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.  This is a practical course where you will create visual and audio content for your digital marketing campaign. You will build a website and capture / edit video content.

This course is aimed at operators of a small businesses or individuals wishing to start a new business who want to use social media to connect with customers, increase brand awareness, and boost leads and sales.  This is both a practical and theoretical course that will provide you with the ability to create high quality content and develop a social media marketing strategy.   

Good content, whether it is in the form of a blog post or social media updates, encourages users to engage with the brand. Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever.  This course will focus on creating unique, high-quality and authentic content that is entertaining, useful and interesting for consumers.

You will: 

  • Understand how social media can fit into the marketing objectives of your business 
  • Explore the potential of Content Management Systems (CMS) and learn how to build a website using WordPress. 
  • Write content and capture images and video, and prepare these for sharing 
  • Understand the basic design principles of photography, video and graphic design 
  • Measure and improve performance 

Updated August 2021

Key information

Where possible projects will be mapped to individual needs. Applicants should be computer literate and be prepared to carry out independent study beyond the classroom. Access to a Laptop and Smart Phone is desirable. Learners are expected to purchase suitable memory cards for media storage and transfer.

Delivery will be project based and the course will be supported using Microsoft Teams. Where appropriate, the applications used will be free or open source. Learners will have access to our media studios for recording and editing purposes (COVID restrictions allowing). The course is delivered remotely, one session per week over 10 weeks. Although this timeframe will enable learners to successfully complete the course, it is essential that students spend extra time each week developing content, to ensure high levels of success. This course is an unaccredited qualification that will provide learners with a strong portfolio of social media work, and an advanced knowledge of the application of social media in today's competitive market

"On the Social Media for Small Business course, we covered a variety of topics such as website development, video creation/editing, and audio creation/editing. It didn't stop there; we were often asked what else we wanted to learn and then either taught more on that, guided in the right direction to ensure we got the most out of it for our businesses. In our plumbing company, we had thought about creating videos with easy tips and guides to fixing plumbing issues. However, I had no idea where to start.

Within a small space of time and digitally through Microsoft Teams, I was taught how to create a video and edit it using DaVinci Resolve.  We got to go into the Green Room at the College and record an audio clip about our business using a number of different microphones. We then went on to learn how to edit in Audacity to achieve a perfect piece of audio specifically related to our own business. 

I will apply this knowledge to my business in the future, using audio and video created and edited by us! I hope to use this on all social media platforms and on our website too. 

The tutor Chris was very supportive and willing to answer any questions at any time which meant we all had the opportunity to progress as much as we wanted to. I would recommend this course to people who want to utilise video footage within their company."