A new Welsh Government multi-media campaign has been launched today to tackle some of the underlying reasons for violence against women, domestic abuse and sexual violence.

The TV, radio and online adverts show people in situations challenging our ideas about gender. A man working as a midwife, a woman working as a mechanic, a young man expertly applying make-up and a girl playing with a truck, covered in mud. 

People are being encouraged to engage in the online campaign to talk about their experiences and concepts of stereotypes using #thisisme.